Why is it critical to do research before an interview?

Conducting research before an interview is essential because it allows you to understand the company culture, values, and specifics about the job role you are applying for. This understanding ensures that you can tailor your responses and demonstrate how your skills and experiences align with the organization's goals and work environment. By knowing the company's mission and values, you can articulate why you would be a good fit, which can significantly enhance your chances of making a positive impression.

Additionally, being informed about the role’s specific requirements allows you to discuss relevant experiences and skills, showcasing your preparedness and interest in the position. This depth of knowledge reflects well on your professionalism and initiative, making you a more appealing candidate.

While other aspects like attire, salary negotiation and trivia can be components of your interview preparation, they do not hold the same level of impact on conveying your eligibility and compatibility for the job as understanding the company's culture and the job role itself.