Which of these is NOT a client retention strategy?

Providing free services without limits is not a client retention strategy because it can lead to unsustainable business practices. While offering occasional free services can enhance customer satisfaction and loyalty, doing so without limits undermines the value of the services offered and can negatively affect the business’s bottom line. A successful retention strategy typically involves building relationships through value-added services, personalization, and ongoing communication.

In contrast, establishing a follow-up process helps maintain engagement with clients, ensuring they feel valued and remembered. Offering personalized services caters to individual client needs, enhancing their experience and encouraging them to return. Welcoming feedback from clients allows a business to address any concerns, improve services, and demonstrate that they care about the clients' experiences, all of which foster loyalty and retention.