What might be a measurable goal within a marketing plan?

A measurable goal within a marketing plan is one that allows progress and success to be tracked through specific, quantifiable metrics. Attracting a specific number of new clients fits this definition perfectly, as it sets a clear target that can be evaluated once the marketing campaign is implemented. For instance, if the goal is to attract 50 new clients in a quarter, this can be easily monitored by counting the number of new clients acquired within that time frame.

In contrast, increasing service prices, reducing the marketing budget, and improving staff performance evaluations do not provide clear, quantifiable outcomes directly tied to marketing efforts. While these actions can certainly be part of a larger business strategy, they lack the specificity and measurable nature that are necessary for evaluating the success of a marketing plan.