What is a short-term goal you might set in a business and marketing plan?

Building an online presence is a practical short-term goal within a business and marketing plan because it focuses on immediate, actionable steps that can lead to quick results in visibility and customer engagement. Establishing an online presence often involves creating social media accounts, developing a website, or initiating online marketing strategies. These actions can typically be completed within a few months and can significantly impact business performance quickly by attracting new customers or enhancing brand awareness.

In contrast, expanding to multiple locations or establishing a national brand are typically long-term goals that require significant resources, planning, and time to execute, often spanning years rather than months. Creating a retirement plan, while essential for personal financial strategy, does not directly affect the business's marketing or growth in the short term. Thus, focusing on building an online presence aligns with the notion of setting short-term goals that can lay the foundation for future expansion and success.