What approach increases the likelihood of achieving goals in a marketing plan?

Establishing clear and measurable objectives is crucial for achieving goals in a marketing plan because it provides a specific target and a clear direction for marketing efforts. When goals are well-defined, they allow marketing teams to create strategies that align with these objectives, making it easier to assess progress and make necessary adjustments along the way. By quantifying what success looks like, individuals can track performance over time, evaluate the effectiveness of different tactics, and make informed decisions to optimize their approach. This process fosters accountability and motivation, encouraging all team members to work towards a shared vision that can ultimately lead to greater success in achieving the desired outcomes of the marketing plan.